Resume

Chelsey has years of promotional experience representing a multitude of brands and products in a variety of capacities. Committed to creating memorable brand experiences, meeting sales and ROI goals, commiting proper event execution and documenting the experience for those not present at the activation.

Promotional Model

I have conducted both dry and wet samplings for a wide variety of spirits brands for on and off-premise, special events, product launches and airport activations.

I have been responsible for creating memorable brand interactions, engaging consumers, pushing immediate and future sales, educating consumers on products and potential recipes, completing event recaps and taking picture documentation.

Johnnie Walker Miami International Airport Hostess

Sample and educate consumers on new blends and distinguish them from previous blends with intensive product knowledge. Distribute samples of product, printed materials in both large official display and Duty Free stores.

2011- Double Black Label

2012- Gold Label Reserve & Platinum Label

2013- Explorer's Club Collection: Spice Road, Gold Route, Royal Route

Jose Cuervo & Grand Marnier Ultimate Margarita Tour

Driving company branded vehicles to on-site and off-site locations. Responsible for engaging consumers with product knowledge & distributing samples. Two-week promotion covering the tri-county market. Encouraging sale of products.

Diageo Porfolio

Represent brands in on and off premise accounts as well as for special events and airport activations. Responsible for completing event report forms, photographing events, working with and managing other promotional models, training promotional models, etc. Brands represented: Johnnie Walker, Captain Morgan, Ketel One, Smirnoff, Zacapa, Buchanan's, Don Julio, Bushmill's, Bailey's, etc. Special skills: Johnnie Walker engraving, Crown Royal bag embroidery, Buchanan's/Jose Cuervo label printing.

Heineken USA

Represented Heineken and other HUSA brands; i.e. Newcastle Brown Ale, Dos Equiis, Strongbow at both on and off-premise events. Both managed events and acted as a promotional model; distributing samples and premiums, engaging consumers with product knowledge, completing event recaps and taking pictures. Worked several on-premise accounts: Waxy O'Connors, Brickell Irish Pub, Fado Irish Pub, etc.

Trade Show, Conventions

I have experience working trade shows, conventions, conferences and professional meetings. I have been responsible for greeting attendees, capturing data and leads, distributing printed material and premiums, setting appointments and more.

ASCO 2013: Slack Incorportated, Hematology/Oncology Today

Greeted attendees, captured leads, captured appointment information, distributed printed publications and registered attendees for digital subscriptions.

Pri-Med South: Novartis

Responsible for capturing attendee information, directing attendees to representatives, greeting, etc.

International Vein Congress: GoBe Media

Fountainebleau, Miami Beach. Booth hostess, assisted with event. Assisted medical professionals with creating customized medical posters for their practices.

HSBC Conference at the Biltmore, Coral Gables: HSBC

Registered attendees, distributed name badges and directed attendees to meetings.

Design Miami: Audi

Worked at Miami International Airport greeting international and domestic company representatives for AUDI, VIPs and press. Escorted patrons to the AUDI fleet for the unveiling of the newly redesigned Audi A8 at Design Miami. Week-long event.

ASPHO Dinner Conference: Onco Services

Greeted guests, scanned badges, distributed meeting materials and flash drives with slides.

ING Health & Fitness Expo: Nissan

Worked at Miami Beach Convention Center for two-day health and fitness exposition engaging customers to participate in sweepstakes, registering guests and assisting them with instant win sweepstakes as well as product give-aways. Worked the third day at the marathon on Biscayne in downtown Miami entering participants in sweepstakes, doing give-aways as well as taking pictures of guests and uploading instantly to tablet and registering picture for online retrieval.

TCT 2012

Slack Incorporated, Cardiology Today

Greeting show patrons, gathering leads, distributing literature.

South Florida Auto Show

State Farm Insurance

Assisted company representatives in attracting consumers to booth, collecting leads and distributing company branded materials.

Brand Ambassador

I have represented a wide variety of brands as an ambassador. I have been responsible for set up and break down of the event footprint, crowd gathering, distributing premiums and samples.

Verizon Wireless Drop Deck Tour

Worked at Lake Worth’s Street Painting Festival for Verizon Wireless’ Drop Deck Tour promoting the new DROID phones. Assisted with set-up and breakdown of vehicle and displays. Organized phone layouts daily over 2-day promotion. Assisted patrons with give-aways, registering information, taking pictures, encouraged entry into the experience and facilitated games.

Dannon Activia Manager

Represented Activia to hospital staff, patients and visitors at many hospitals in the tri-county area. Oversaw another brand ambassador, completed event reports and captured pictures while dispensing product and product knowledge.

Ford/Barrett Jackson Auction

Represented Ford at the Barrett Jackson Auction in West Palm Beach. Engaged consumers, brought consumers into footprint and performed data capture.

Forever 21 Lincoln Road Grand Opening

Managed a guerrilla street team to promote the grand opening event for the clothing store, Forever 21 on Lincoln Road. Responsible for receiving product and uniforms, event recap and taking and uploading pictures.